10 tips for optimizing your online presence

Your website is probably your most important and most accessible promotional tool. It needs to look professional and to effectively sell your business to customers. It also needs to be easy for people to find using search engines. Here are some top tips for developing a really effective website:

  1. Write good content

Don’t be too wordy, keep it succinct and to the point. People will lose interest if they cannot quickly find what you are offering or what they are searching for. Try to include a good number of keywords, while ensuring your text remains engaging and readable. Keywords are the terms people use to find businesses like yours in internet searches.

  1. Use high-quality images

Choose visually engaging professional photos where possible. Poor quality, outdated images will make your site look amateurish. You can download free, high-quality images of Yorkshire at yorkshire.com/industry.

  1. Integrate social media

Incorporate your social network plug-ins onto your site, e.g. Twitter, LinkedIn and Facebook. These can help to raise your profile and drive traffic very quickly.

  1. Use open source web software

Software such as WordPress, Blog or Google Maps API are free and an under-used resource. It can add valuable technology to your website

 

Choose visually engaging professional photos where possible. Poor quality, outdated images will make your site look amateurish.

 

 

  1. Film

Films can be a cheap and easy way to entice visitors to your attraction or guests to your accommodation. Remember to host it on YouTube and Vimeo for greater visibility and to reduce hosting/bandwidth costs.

  1. Google Analytics

This is a powerful free tool from Google which allows you to track your visitors, their habits and conversions. It is quick and easy to install and will help you to understand the performance of your site.

  1. Don’t use too much animation

This can annoy users and distract their attention from what you’re trying to say. It can also make your site slower to download and navigate.

  1. Don’t overcrowd the screen

Keep your design clean and simple, and use contrasting colours. Don’t put too much on each page as it could confuse visitors.

  1. Engage with your users

If website visitors contact you via a web form or on Twitter or Facebook, respond to them promptly and politely.

  1. Promote special offers

These are an easy way to attract sales at either low or no cost to your business. Users love them and they often lead to further business.

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